terça-feira, 11 de maio de 2010

Rosália Rodrigues


Rosália Duarte Isabel Rodrigues, is a doctoral student in Communication Sciences at the University of Beira Interior, she graduated in 2007 from the same institution. She investigates Interactive Communication on the Internet, especially the interactivity on the political sites existing in Portugal. She has taught the subject of Cyber-culture at the University of Beira Interior. She is also a Collaborator at LabCom (Laboratory of Communication and Content On-line).


There are several ways to communicate the policy and in "The Age of Media'' the latest media coverage policy is made through new media such as Internet and mobile devices. The Internet allows interaction between the social actors, giving greater freedom of expression to citizens and other small political forces, which is not always the case in traditional media which often fail to convey their messages, since media are much more controlled by producers, who only have the power of the word, the power of access and use of the medium. In the last twenty years, since the proliferation of Personal Computers (PCs) and Internet for the masses, we find that political reality has changed a lot and today, the political strategies are also made to trace the paths of New Information Technologies (ICTs).

As a channel of communication, the Internet, can and should be, in our view, seen as a means of expression and an exercise of citizenship and electronic democracy, if their interactive potential is well harnessed.

We cannot close our eyes to new areas of discussion that have arisen, new ways of communicating and social organization that takes place in a ‘non-place’; Cyberspace. The transformation of the world into a global village, with Mcluhan view was never as real as today. The dematerialization of social relations allows a devastating cultural miscegenation. The individual and collective identities are much more heterogeneous than they were before. The speed with which we exchange a message, anywhere in the world, has changed completely the social, economic and political outlook.

If before, only the visionaries foresaw the changes brought about by the Internet, which were feared and even discredited by many, today it is undeniable for anyone of us to say that the Internet not only presages new forms of networks but also the transformation of society. As we experience this transformation, we become a part of it, and help it succeed.

In this paper, we speak of the changes that cyber-culture and cyberspace have brought to the social and political organization of societies, particularly in the Portuguese political scene, and how the democratic exercise has been enriched with the enlargement of the area of Internet discussion, particularly in sites of Portuguese parties during 2009 campaign. In this paper we present a case study, the site ``Movimento Sócrates, belonging to the party which won the elections. This site, like Barack Obama´s site, is very interactive. In Portugal the Americanization of political campaigns was noted in the two major parties: the Partido Socialista (PS) (www.socrates2009.pt) and Partido Social Democrata (PSD) www.politicadeverdade.

The party of Jose Socrates (www.socrates2009.pt) has hired the firm that prepared the site of Barack Obama, "Blue State Digital (BSD), which was responsible for the social networking strategies of the candidate. "Movement’’ is what characterizes the site of the PS and the online campaign involves people through various participatory movements, such as inclusion of multimedia content. This site is a case study of the beginning of a "2.0'' Political Communication in Portugal. Thus we consider the spaces that allow surfers to interact and we will analyze the universe of participants.

Sem comentários:

Enviar um comentário